• Boksi acquired 100% of Goodlife Management in an undisclosed eight-figure deal, which the companies themselves call the largest known transaction in Germany's influencer market.
• Goodlife brings roughly 30 beauty and lifestyle creators (100K–3M followers), L'Oréal and LVMH client relationships, and 1,000+ completed campaigns — a mature book, not a new business line.
• This is Boksi's third German acquisition since 2024, after the influencer GmbH (2024) and For You Agency (2025) — a deliberate roll-up, not opportunistic M&A.
• The roll-up is financed off a €7 million Series A closed in October 2023, with no disclosed follow-on raise since.
• Goodlife founder Armin Danesh stays on as Managing Director and becomes a shareholder in parent Boksi Solutions Oy, confirming an equity component even though the cash/stock split is undisclosed.

Boksi has taken full ownership of Goodlife Management, the German influencer-talent agency, in a deal the two companies call an "eight-figure" transaction without disclosing an exact price — Boksi's third German acquisition since 2024, after the influencer GmbH (2024) and For You Agency (2025), per ArcticStartup's reporting on the announcement. Goodlife founder Armin Danesh stays on as Managing Director and becomes a shareholder in Boksi's parent, Boksi Solutions Oy, rather than taking a clean cash exit — the clearest signal that this roll-up is financed as much by equity as by cash.

The Bet

The traction that unlocked an eight-figure price: Goodlife represents roughly 30 beauty and lifestyle creators with followings of 100,000 to 3 million, has completed more than 1,000 brand campaigns since its 2017 founding, and counts L'Oréal and LVMH among its clients, per ArcticStartup and BeBeez's reporting. That book is what Boksi is buying, and the terms behind it show it: founder Armin Danesh becomes a shareholder in Boksi's parent rather than taking a full cash-out, per ArcticStartup — equity in the acquirer, not just a check, for an advertiser-trust asset that would take years to build organically in DACH beauty.

What Boksi Bought

Boksi is a creator-marketing software platform, not a talent agency; layering Goodlife's client relationships onto its campaign-planning and payments product turns a services book into a defensible distribution channel, per ArcticStartup's reporting on the deal. The acquisition gives Boksi direct access to established beauty-and-lifestyle brand budgets in the German market without originating those relationships itself — the same logic behind its two prior German acquisitions.

The Roll-Up, Not the First

Goodlife is Boksi's third German acquisition since 2024, following deals for the influencer GmbH in 2024 and For You Agency in 2025, per ArcticStartup's reporting. Each deal has bolted a talent-agency client book onto Boksi's campaign-planning and payments software — a repeatable pattern, not one-off M&A. Boksi's Hamburg office already serves as its DACH headquarters, and the company employs roughly 50 people — small enough that three acquisitions in under two years reads as deliberate strategy, not opportunistic overflow.

The Capital Question

Boksi's only disclosed funding is a €7 million Series A closed in October 2023, led by 3TS Capital Partners and Nexit Ventures with Trind Ventures, Aikainen Ventures, Business Finland and angel investors participating, per AIN.Capital's reporting at the time. No follow-on round has been disclosed since. Financing a third acquisition — an eight-figure one — off that base implies either an undisclosed new raise, revenue Boksi hasn't published, or that Danesh's equity stake substitutes for cash Boksi doesn't have to spend.

The Verdict

This reads as a talent-agency roll-up bankrolled more by equity than by a fresh check — Danesh trading his agency for a stake in the acquirer's cap table is the tell, and it fits a pattern that started with the influencer GmbH and For You Agency. It's a sound way to buy client relationships without disclosing runway pressure, but the "eight-figure" and "largest known" framing is the companies' own language, not an independently verified figure. Watch whether Boksi discloses a follow-on raise before it names bolt-on number four.